In the current landscape, with a growing focus on health and sustainability, consumers are increasingly seeking protein sources that are nutritious, sustainable, and of high quality.
Consumers have shown significant interest in products that mimic the taste of animal-based foods, such as meat and dairy. Additionally, price and nutritional value are also critical factors in the choice of these products.
According to a Mintel survey, 51% of Thai consumers and 37% of Germans state they would be more inclined to consume plant-based meat alternatives if the taste were similar to that of meat¹. In the United States, 40% of adults who do not use dairy alternatives indicate that taste is the main barrier².
Another concern for consumers is the level of processing in plant-based foods. According to the Mintel report, 36% of Colombian adults would consume more plant-based meat or dairy alternatives if these products were less processed³.
Balancing formulations with clean labels, easily understandable ingredients, and transparent communication is essential to attract consumers. The same report reveals that governments in Latin America have adopted measures to combat overweight and obesity, such as including warnings on food and beverage packaging³.
In Brazil, 52% of consumers find warning labels useful in determining whether a food or beverage is healthy (for example, advising on high sugar or salt content). In other Latin American countries, this percentage is: 45% in Peru, 38% in Colombia and Chile, 37% in Mexico, and 33% in Argentina³.
Additionally, many Latin American countries, such as Brazil, Colombia, and Argentina, already have specific labeling laws. To learn more about labeling information, read our article.
The reasons for preferring plant-based products vary among consumers. In the United States, the reasons are:
- 55% say the choice is due to health reasons⁴;
- 47% want to cook at home more frequently⁴;
- 42% seek to add more variety to their diet⁴.
Regarding health, 55% of U.S. consumers agree that they would consume more meat alternatives if they had the same nutritional profile as meat. Similarly, 53% of Indians believe that protein helps improve immunity, and 48% of Thai consumers would be motivated to consume more plant-based meat alternatives if the nutritional profile were similar to that of meat¹.
Therefore, improving the taste, accessibility, and health attributes of these products is crucial for brands to attract consumers beyond their core audience, composed of those who follow low-meat diets.
The reasons for preferring plant-based products vary among consumers. In the United States, the reasons are:
- 55% say the choice is due to health reasons⁴;
- 47% want to cook at home more frequently⁴;
- 42% seek to add more variety to their diet⁴.
Regarding health, 55% of U.S. consumers agree that they would consume more meat alternatives if they had the same nutritional profile as meat. Similarly, 53% of Indians believe that protein helps improve immunity, and 48% of Thai consumers would be motivated to consume more plant-based meat alternatives if the nutritional profile were similar to that of meat¹.
Therefore, improving the taste, accessibility, and health attributes of these products is crucial for brands to attract consumers beyond their core audience, composed of those who follow low-meat diets.
PROTEIN AND ITS HEALTH BENEFITS
Proteins comprise long chains of amino acids and organic molecules of carbon, hydrogen, oxygen, nitrogen, and sometimes sulfur. There are 20 different types of amino acids, which can be combined in various sequences to create various proteins. Nine are essential amino acids that the human body cannot synthesize and, therefore, must obtain through diet.
Protein plays a crucial role in nutrition, essential for the growth, repair, and maintenance of body tissues. Additionally, proteins are fundamental for producing enzymes and hormones, which regulate vital processes such as metabolism, digestion, and hormonal balance. They also strengthen the immune system by aiding in producing antibodies that fight infections and diseases.
Many consumers recognize the importance of consuming sufficient protein. For example, 40% of Canadians state that protein intake is important for building and maintaining muscle mass, while 42% of German men believe protein-rich foods help keep them fuller for longer¹.
In the United States, 56% of consumers understand the health benefits of proteins, indicating a positive perception of their importance in the diet. However, many still need additional guidance on diversifying their protein sources.
Animal-based proteins contain all the essential amino acids in adequate amounts, making them a complete and high-quality source. In contrast, plant-based proteins offer diverse amino acids, but not always in the right proportions.
To ensure a balanced intake of essential amino acids, it is advisable to combine different sources of plant-based proteins or supplement them with other high-biological-value proteins. This practice helps prevent deficiencies and ensures the body receives the nutrients for health and proper functioning.
While plant-based proteins offer a diversity of amino acids, they may not provide sufficient amounts of essential amino acids. The key to maximizing the benefits of plant-based proteins lies in strategically combining them or supplementing them with high-quality sources. We present Bioprotein, a natural solution that enhances your experience with plant-based proteins!
BIOPROTEIN: THE EVOLUTION OF THE POWER OF PLANT-BASED NUTRITION
Biorigin is pleased to introduce its newest product, Bioprotein, and invites the food industry and consumers to join a movement towards superior health, quality nutrition, and a more sustainable future.
Our Bioprotein was created to meet this market trend, offering a solution to increase plant-based products’ nutritional value.
Bioprotein is a yeast extract with at least 75% high biological value protein. It is an ideal ingredient for enriching recipes that use plant-based proteins with limited essential amino acid profiles, such as rice, oats, beans, and chickpeas. Bioprotein acts as the key to unlocking the ideal balance of amino acids in your formulations.
Bioprotein is a versatile protein source ideal for various applications. It is free from antinutritional factors and allergens, 100% soluble, rich in BCAAs (leucine, isoleucine, and valine), and has low viscosity, a light color, and a characteristic flavor. Additionally, it provides a body and a pleasant mouthfeel, making recipes both nutritious and delicious.
Ideal applications for Bioprotein:
- Plant-based meat analogs;
- Beverage mixes;
- Snacks.
Who can benefit from using Bioprotein?
- Athletes and fitness enthusiasts: Optimize performance, accelerate recovery, and promote muscle development with Bioprotein’s rich amino acid profile.
- Health-conscious individuals: Enjoy a nutrient-rich protein source that supports overall well-being and dietary balance.
- Environmental advocates: Make a positive impact by choosing a protein aligned with sustainable and ethical practices.
Regiane Ghirotti, Food Product Manager at Biorigin, emphasizes the importance of seeking nutritional solutions that align quality with sustainability. She explains: “Understanding the challenges faced when using plant-based proteins, which often need to be combined or supplemented due to the lack of amino acids in adequate proportions, adopting Bioprotein, with its 75% high biological value protein, represents more than just choosing a product. It’s about embracing a healthier and more sustainable lifestyle, meeting the current quality nutrition and sustainability demands.”
THE BENEFITS OF BIOPROTEIN
In today’s landscape, where health and environmental awareness are on the rise, consumers are increasingly seeking protein sources that are nutritious, sustainable, and of high quality. By choosing Bioprotein, you are embracing a healthier lifestyle and a commitment to sustainability. Among the benefits offered by Biorigin’s Bioprotein are:
- Superior nutrition: Bioprotein is designed to provide a complete and balanced protein profile, enriching plant-based diets with all essential amino acids, unlike other plant proteins that may lack certain amino acids.
- High biological value: Bioproteins offer a high biological value, similar to that of animal proteins. This means they are efficiently utilized by the body, making them an excellent choice for those looking to maximize nutritional intake from plant-based sources.
- Versatile and easy to use: Bioprotein is incredibly versatile. Whether you mix it into smoothies, add it to bread, or incorporate it into your favorite recipes, its complete solubility and transparent color make it an ideal addition to beverages and various dishes without altering the appearance or texture of the food.
- Sustainability: With growing concerns about the environmental impact of livestock farming, Bioprotein stands out as a sustainable alternative. It is produced using renewable resources, ensuring a minimal carbon footprint and contributing to a greener planet.
- Enhanced flavor and texture: Bioprotein adds a delicious flavor and pleasant texture to your meals. It complements other plant proteins, such as rice, oats, beans, and chickpeas, enhancing their nutritional profile while maintaining the desired taste and texture.
Join the revolution! Elevate your diet with Bioprotein and experience the power of plant-based nutrition. Visit our website to learn more about the product and request a sample.
DISCOVER BIORIGIN
For over 20 years, Biorigin has leveraged its knowledge and expertise in biotechnology to maximize the benefits of the yeast fermentation process. In partnership with its customers, the company develops the best solutions for healthy and convenient foods, always cleanly and sustainably.
All ingredients used by Biorigin are naturally sourced, free from animal products, non-GMO Project Verified, and hold Bonsucro sustainability certifications and Kosher and Halal certifications. These versatile ingredients can be applied to a wide range of foods and beverages, making them ideal for vegetarian and vegan initiatives. They enhance flavor and texture provide umami taste and help reduce fat, sugar, and sodium. Visit our website to learn more and request product samples.
Biorigin, committed to these principles, continues to work towards a more sustainable and healthier future for all. However, companies and consumers must also do their part in this movement, including being mindful of the origin of raw materials and the quality of food in every meal.
Sources:
- ¹ Mintel – Insights de patentes: proteínas alternativas para o futuro (2023)
https://clients.mintel.com/content/report/patent-insights-alternative-proteins-for-the-future
- ² Mintel – A year of innovation in plant-based drinks, yogurt & ice cream (2022)
- ³ Mintel – What’s next in plant-based food and drink in LATAM? (2023)
https://clients.mintel.com/content/trend/what-s-next-in-plant-based-food-and-drink-in-latam
- 4 Mintel – Plant-based Proteins – US (2023)
https://clients.mintel.com/content/report/plant-based-proteins-us-2023
- 5 Mintel – Proteins and Protein Alternatives – US (2024)
https://clients.mintel.com/content/report/proteins-and-protein-alternatives-us-2024